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Watermark your own photos and video

This is the reverse job, and the harder one. Dropping a mark onto an image takes a minute; placing one that deters copying without ruining the picture means trading visibility against removability against what it does to the composition.

The guides work through those trade-offs one by one, and the software is scored on the same bench that every remover on this site goes through.

Some links earn us a commission. Scores are not affected.

Software that applies a mark properly

Weighted towards batch work, since branding a folder rather than a file is where these tools separate.

Every ranking
Best for batches
Watermarkly

Branding large photo sets in one queue

Try Watermarkly (opens in a new tab)
Best all-rounder
Canva Pro

Designs blocked by tiles on premium assets

Try Canva Pro (opens in a new tab)
Best one-off licence
Star Watermark

Desktop batch branding bought once

Try Star Watermark (opens in a new tab)

Torn between the two batch tools: Watermarkly vs Star Watermark puts a yearly licence and a one-off purchase side by side on the same photo set.

Decide what the mark is for before choosing a tool

Every setting that follows depends on this one answer, and it is the step people skip.

Asking for credit

A small signature, low in a corner, sized at a few percent of the frame. It identifies you to anyone who cares to look and comes off in seconds if somebody does not. That is an acceptable trade when the goal is being findable rather than being uncopyable.

Making reuse impractical

A mark tiled across the content at moderate opacity, crossing the subject rather than resting in the margins. It will look worse, and that is the mechanism working. Our removal testing is what tells us which arrangements genuinely resist, because it is the same tools doing the erasing.

Proving a file was yours

Neither of the above. A visible mark demonstrates nothing in a dispute, and an invisible payload plus dated originals in storage you control does the job a logo cannot.